Dhawal Shah | April 02, 2015
If you are wondering what AIB is – you’re in the right place reading the right article. Why? You’re about to get introduced to one of the freshest and hippest youthful comedy group that’s taken India by storm (literally). AIB stands for All India B*kc**d (a vulgar term in Hindi that means ‘senseless talk’) and most of their material is in a mixture of English and Hindi.
If you’re offended, or if your interest is piqued, AIB has just increased their brand awareness by 1 more – it’s not a name you’re bound to forget in a hurry are you? So why should you watch AIB then? I’m about to give you 3 great reasons.
AIB is a group of 4 (from left to right in image below: Ashish Shakiya, Gursimran Khamba, Rohan Joshi, Tanmay Bhatt ) that started out trying to run a podcast but it was their foray into YouTube that has seen them catapult to success. They found themselves the sweet spot of appealing to the younger generation of Indians that prefers spending time on YouTube over watching ‘Kyunki Saas Bhi Kabhi Bahu Thi’ on Star Plus.
YouTube content is absolutely free, unlike the Indian channels on cable TV you pay for. At this point, the Indian in you may be dying to click away and watch something but read on before you do.. it’ll be worth your while.
AIB makes videos on political and social satire, musical comedy and Bollywood stuff – all poking fun at the current (or past) state of affairs. They put into video the things that go on in your head (despite your protestations at this point, you know it’s true). And the community loves them, with their AIB YouTube channel currently standing at over a million subscribers.
If you’re a conservative Indian or under the age of 18, you probably shouldn’t watch their videos due to their liberal use of profane language and highlighting of issues that are considered taboo in Indian society – like their reaction video to the ban on pornography and Honest Indian Flights (video below – but please note their ‘explicit content’ disclaimer at the start).
AIB teamed up with Alia Bhatt to improve her image after her gaffe of blurting out Prithviraj Chauhan as the current President of India. (He is, in fact, a 12th century King.. and you can bet Pranab Mukherjee crossed Alia off his invite list for future house parties). The Genius of the Year video (below) was extremely well done – tasteful and funny, while showing Alia as a person capable of laughing at herself (kudos for that and we still love you, as does Rajesh Misir!).
They also teamed up with Karan Johar, Ranveer Singh and Arjun Kapoor to create the AIB Roast Knockout (fondly known these days as Karan’s Coming-Out-Of-the-Closet Party), attempting to bring a popular Western concept to India. This created a storm of controversy, with Aamir Khan speaking out against it, and generated even more publicity for them, making them an instant icon for pushing the boundaries of comedy in India. (See this Buzzfeed article for the top 18 moments during the show)
And come on, it’s common knowledge that Indian YouTube stars that get endorsed by Bollywood stars are the REAL deal!
If, at this juncture, you’re still on the fence about AIB – did you watch either of the videos above or read the article at all? Don’t think they should be watched? Tell us why in the comments!
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