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Picture Essay – Suriya in Little India

Razy Shah | October 25, 2013


Malabar Gold and Diamonds launched its first store in Singapore. This is their 102nd store and marks Malabar Gold’s expansion into East Asia with 39 outlets to be opened in the next 6 months. Syed Alwi Road in Little India is the location of their store in Singapore. Film star and brand ambassador, Suriya, of Singam 2 fame graced the occasion. Read on to experience the inauguration of the store and Suriya!

Crowd builds up at the red carpet for Malabar Gold and Diamonds launch day The Arya Samaj building houses the Malabar Gold and Diamonds store. Curious onlookers walk by the red carpet and the security personnel at the store. Slowly, a crowd builds up as Indian Film Star Surya’s fans gather to catch a glimpse of their hero.

Setting Up the Backdrop for the Malabar Gold and Diamonds launch in Little India Inside the building, the stage was being set for the launch and to receive Suriya.

Vinita Penna chats with the event host, Bharathi Rani Arunchalam

Vinita Penna chats with event host, Bharathi Rani, while waiting for Suriya to arrive.

Suriya fans crowd around his vehicle at Little India, Singapore

And the Star arrives! Suriya is received by the screams and cheers of his legion of supporters. The size of the crowd demonstrates Suriya’s immense popularity.

Surya inaugurates Malabar Gold and Diamonds first store in Singapore at Little India

Image Credit: Malabar Gold and Diamonds

Suriya cuts the ribbon flanked by Malabar Group Chairman, M.P Ahammed and Co-Chairman, Dr P.A Ibrahim.

“Our latest expansion move will see Malabar Gold and Diamonds enter new markets in East Asia such as Singapore, Hong Kong and Malaysia. The expansion will propel our revenues and support our efforts to transform into a global conglomerate, ” shared M.P. Ahammed.

A token of appreciation for every employee who helped at the launch of Malabar Gold and Diamonds Singapore

The staff who made the event possible are given tokens of appreciation. Interestingly, the Malabar Group’s policy is to refer to every staff member as a partner in the business.

The Malabar Gold and Diamonds management team and board of directors posing for a picture with Superstar Suriya

Surya poses with the management team and board of directors of the Malabar Group. They have gone from one store twenty years ago to pushing towards becoming the top gold and diamond jewellery retailer. An impressive feat indeed!

Customer service is a hallmark of Malabar Gold.

It is Day One of business and customers are already thronging the store. Dedicated customer service is a hallmark of Malabar Gold and Diamonds. 10% of profits are donated to a good cause and the group has committed over SGD 17 million (Rs850 million) for charitable activities between 2012 –  2015.

The exterior of the Malabar Gold and Diamonds store in Little India, Singapore.

A giant billboard of Suriya greets anyone passing by the store. Malabar Gold and Diamonds has added a new landmark to the Little India landscape. When you spot a Malabar Gold and Diamonds store in your next holiday to Malaysia or China, remember that the first store in this part of the world was launched in Singapore.

For more pictures of the event: Go to the Suriya in Little India album on Facebook

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Razy Shah

Razy is our man on the ground in Little India. You will find him snapping pictures of places, helping the lost tourist and enjoying a cup of chai with business owners. While he’s not in Little India, he does copywriting, manages the social media and formulates digital strategies for small businesses at 2Stallions Digital Agency. Other articles by this author



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